![]() ![]() ![]() Whether or not you officially need consent, it is always a good idea to cover your bases and have patients fill out a form giving consent before you send out messages (especially any marketing messages). Healthcare calls related to accounting, billing, debt collection, or containing other financial content are not part of this exemption. Post-discharge follow- up intended to prevent readmission prescription notifications.Appointment and exam confirmations and reminders. ![]() “Non-telemarketing healthcare calls, for which the called party is not charged, are exempt from the prior express consent requirement.” For example: The TCPA requires that companies obtain consent from consumers prior to sending any sort of text or automated telephone messages, unless an exemption applies. These regulations apply to the text and automated landline messages you send to your patients. The Telephone Consumer Protection Act (TCPA) is a federal law that regulates the way consumers are contacted by telephone, fax and text message (TCPA does NOT cover email). In this post, I’ll walk you through some easy ways to get the consent you need to reach out to patients through text message. Unfortunately, many practices shy away from sending marketing text messages due to a fear of compliance breaches. One of the best ways to reach out is via text message. And when YOU are the one educating patients on the need for said treatment, YOU are the one they will call to be seen. Studies show that around 90 percent of patients say they’re more willing to sign up for additional treatment after reading educational info on the subject. This means you need to reach out to them regularly…and the easiest way to do this is through texting your patients. One of the most effective ways to build and grow your practice is by marketing to your very own patients. Wondering why you should bother asking patients for consent to receive marketing text messages? Let me tell you. ![]()
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